Strategic Management

McDonalds, a largely known corporation is seen to be the company which sells free smiles and care for its people. Well, after watching the movie “supersize me” and reading some articles, McDonalds seems to be an unethical, profit thinking corporation. Luring children from their young age to suck up their pockets until they grow, designing seats which are comfortable for only 20 minutes to increase customer turnover and creating food which doesn’t fill up your stomach for a long time so you can go back and eat from McD’s. That’s the real McDonalds People and it’s still popular like always. During the years McD’s was criticized from environmental issues to nutritional issues, since it has a history of non-market issues, McDonalds is being more aware of the non-market environment and trying to keep up their good image. Smart examples of this are by having charity boxes in each store, building hospitals to help the children and many more things. It cannot risk ruining its image because it would have a huge loss; what it does is compromise with any non-market issue it faces to continue sales. McD’s shareholders know that they are hurting the people however I guess money these days is more important than people.